Brad Meinert

Head of Growth, Product

Asset Layer

- Co-founder and one of the chief architects behind the Bitcoin API known as Asset Layer.

- Contributed to the company as product manager, full-stack engineer, and growth manager.

- Managed & coded a comprehensive marketing analytics, automation, and reporting framework using segment, mixpanel, google analytics & GTM, hubspot, & drip.

- Led initiatives to improve product reach and usability through targeted growth strategies.

VP Marketing & Product

TeloYears.com, Telomere Diagnostics Inc. (Acquired by Orig3n)

- Employing a strategic mix of TV, display advertising, SEM, social media, content marketing & digital presence, I profitably drove the company's growth to nearly $16 million in revenue, culminating in an acquisition by Orig3n in 2020.

- Launched all products on TeloYears.com - leading multiple cross-functional teams through product conception, requirements gathering, UX design, development, engineering, testing, automated continuous deployment, launch, & marketing - including Advanced Ancestry, TeloYears, Supplements, Subscriptions & COVID-19 PCR test.

- Led development of a HIPAA-compliant customer portal used to allow patients to register kits and receive online lab results. The app was developed using Node.js, React, Mobx, Express, MongoDB, Docker, AWS.

- Led development of the internal tool used to manage the entire accession round-trip including: generating accessions from website orders, obtaining physician test order approvals, printing barcode labels & shipping for sample collection, binding kits to accessions, shipping kits to patients, receiving samples, generating LIMS lab orders, viewing & approving lab results, and delivering online results to patients.

Sr. Director Marketing

Reputation.com

- Managed B2B demand gen & retention programs utilizing SEM, display, email, SEO, social media, and content marketing.

- Scoped and managed lead generation to drive leads for sales team.

- Implemented the marketing automation solution using marketo and contract engineers.

- Managed the development of website content, blog, webinars & newsletter covering reputation management.

Marketing Director, Social Media

Groupon

- Head of social media marketing (facebook, twitter) - managing a very large ad spend, and was the primary interface between GRPN and FB.

- Managed mobile spend via facebook & twitter driving mobile app installs on android & iOS.

- Maintained comprehensive knowledge of the display-advertising space, especially in the areas of real-time-bidding (RTB) ad exchanges, retargeting, demand-side platforms (DSPs), and data-management platforms (DMPs).

- Product managed facebook features to develop “free” channels of acquisition – page newsfeeds, fb notifications, open graph share features.

Director, Online Marketing

Mertado (Acquired by Groupon)

- Managed Mertado's acquisition & retention programs including SEM, display, daily emails, SEO, and social media.

- Implemented detailed analytics, sales funnels analytics, dashboards, testing platforms, & optimization/personalization technologies.

- Product managed catalog widget used in facebook newsfeeds.

Director, Online Marketing

Wildfire Interactive (Acquired by Google)

- Successfully launched and managed Wildfire's B2B acquisition & retention programs including email marketing, online display advertising, SEM, SEO, social media, viral marketing, and blog marketing.

- Implemented B2B marketing automation solution – marketo - including lead workflows, revenue & funnel modeling, drip & accelerated nurturing campaigns, email newsletter, etc.

- Managed social media buying & promotions for major brands & agencies. Created & optimized both facebook ad buys & page promotions/social apps to drive down cost per facebook Like and cost per entry.

- Regularly authored blog material for the industry-leading Wildfire social media marketing blog covering the following topics: facebook & twitter ads, facebook pages, social media promotions, social apps, newsfeed optimization, etc.

Director, Online Marketing

imvu.com

- More than doubled the revenue projected in the company’s 2006 annual operating plan (AOP) in less than eight months.

- Profitably acquired over 20 million users in over 3 years - essentially growing the company to where it is today in 2024.

- Successfully launched and managed imvu’s comprehensive acquisition programs including online display advertising, SEM, SEO, social media, and viral marketing.

- Sustained high quarterly revenue growth, revenue per user, registrations, and activations while maintaining low marketing acquisition costs.

- Day-to-day responsibilities included product development planning, business and operational modeling, ROI analysis, technical product development, customer acquisition/retention, funnel optimization, virtual catalog merchandising, and marketing promotions.

Director, Online Marketing

CafePress.com (NASDAQ: PRSS)

- Successfully managed the creation and growth of the CafePress marketplace from zero to more than $50 million in annual revenue in less than two years. Revenue growth was fueled by the creation, development, and execution of the company’s SEM, SEO, and affiliate marketing programs.

- Developed and successfully executed annual online marketing plan, related forecasts and performance efficiency targets as part of the annual and monthly business planning.

- Responsible for managing a large-scale, automated keyword portfolio with 25MM+ keywords, landing page optimization, website merchandising, conversion rates, AB/multi-variant testing, and SEO optimization/usability of online directive systems (site taxonomies, indexes, directories, & search engines).

Marketing Director

FriendFinder, Inc. (Acquired by Penthouse Media Group)

- Negotiate, implement, and optimize advertising campaigns for the world’s largest online dating company – larger than Yahoo! Personals and Match.com combined – according to Media Metrix.

- Responsible for managing 4-person ad buying team, $1.5 million/month budget, for keywords, media buys, email, and affiliate campaigns. Manage the team’s campaign analyses to improve ROI of direct marketing efforts and trafficking of creatives. In addition to managing all ad buys for the company, managed the AOL, msn, yahoo media buy accounts, and larger affiliate accounts.

Product Manager

iPrint.com (NASDAQ: IPRT)

- Oversee product development from concept to launch, ensuring timely delivery.

- Work closely with marketing, sales, customer support, and engineering teams to define requirements, write specifications, and align on goals.