Brad Meinert

Summary

Full-stack product & growth leader who takes products from 0→1 (PRD→design→engineering→GTM) and scales them through positioning, content marketing, channel strategy, and disciplined experimentation across acquisition, activation, retention, and monetization (pricing/packaging, lifecycle, and LTV-driven spend). I establish a closed-loop “revenue data plane” (or upgrade what’s already in place) that connects web + event data to identity, lead routing/scoring, lifecycle automation, CRM pipeline, and ad conversion feedback—so attribution, reporting, and optimization are trusted and repeatable.

Impressive track record of growing both B2C & B2B companies.

Impact Snapshot

- 0→$50M marketplace in <24 months (CafePress); 20M+ users acquired (IMVU); $16M revenue + exit (TeloYears).

- Ship fast: PRD → design → build → launch → iterate across regulated and consumer stacks.

- Built multiple Account Based Marketing →personalization loop (intent→LP variants→holdouts→lifecycle→attribution) that lifted LP CVR double-digits, sped demo→opp, and cut blended CAC across a 50/50 paid/organic B2B mix.

- Metrics-obsessed: CVR, CAC/LTV, payback, A1/A2 activation; weekly experiment cadence 3×.

Product Operator Snapshot

- Owner mentality: accountable for scope/date/quality; remove blockers; ship.

- End-to-end: PRD/MRD, UX, packaging/IFU (HIPAA/CLIA when applicable), website/app, analytics, launch ops.

- Cross-functional: eng, design, data, vendors, legal/compliance, labs, fulfillment.

- Evidence > opinion: instrument events, test variants, iterate roadmap.

- Outcomes: TTFV ↓, activation ↑, defects ↓, payback ↓.

Growth Operator Snapshot

- Acquisition systems: SEO/SEM, paid social, LTV-indexed bidding (Google Ads API, Meta CAPI).

- Account Based Marketing: Build and run named-account programs-6Sense/Demandbase- that open exec doors and move deals—targeting, orchestration, and sales alignment that lift meeting quality, pipeline velocity, and win rate.

- Experiment engine: Optimizely/VWO/Statsig + feature flags; weekly test velocity 2–3×.

- Personalization: traffic-source & cohort-driven LPs. Mutiny (B2B), Intellimize (mixed), Webflow Optimize.

- Lifecycle: email/SMS drips, onboarding nudges, churn saves; funnel analytics. GA4/Mixpanel/Amplitude, Braze (enterprise B2C/real-time), Iterable (SaaS/B2B), Customer.io.

- Attribution/MMM: Northbeam, Rockerbox, Triple Whale (DTC).

- Financials: CAC −%, CVR +%, LTV/CAC ↑, payback months ↓.

Recent Wins

- Traffic-source personalization (UTM rules → React SDK; Segment/Mixpanel): LP CVR +22%, CPA −16% in 8 weeks.

- Creative automation (GPT prompts + Ad API): 200+ weekly variants auto-pruned; blended CAC −28%, ROAS +19%.

- Shipped cross-game digital assets at scale: launched DuroDogs on Asset Layer, selling millions+ bitcoin NFTs used across 3 live games; built interoperable asset model and custodial/on-chain wallet flow → CVR↑ and recurring ARPPU from cross-title use.

- Landed & expanded in healthcare + auto at Reputation.com: built ABM programs and exec-level plays that opened doors and drove multi-region rollouts with Kaiser, Sutter Health, GM, and Ford; partnered with Sales to convert lighthouse wins into account expansions (brand→regions→dealers/service lines).

Product Leadership

- Define: PRD/MRD, JTBD, acceptance criteria, non-functional constraints, compliance.

- Design: flows/wires → hi-fi; conversion-safe UX; packaging & labeling where needed.

- Build: sprint leadership, vendor/API selection, data model, event taxonomy, QA/UAT.

- Launch: pricing/packaging, LPs, onboarding, support macros, success metrics.

- Scale: experimentation system, dashboards, LTV/CAC loop, roadmap & resourcing.

Experience

Career Highlights

- IMVU, Director, Online Marketing — Acquired 20M+ users; doubled annual run-rate in <8 months via product + growth loops.

- CafePress, Director, Online Marketing — Built 0→$50M marketplace in <24 months (SEM/SEO, conversion system, merch flows).

- Groupon, Marketing Director, Social — Large-scale social growth & automation;

- Wildfire Interactive (acquired by Google), Director of Marketing — Social marketing expert. Instrumental in the creation of Facebook Ads.

Skills

- Product: PRD/MRD, JTBD, roadmap, prioritization, acceptance criteria, HIPAA/CLIA, LIMS, packaging/IFU, pricing & packaging, vendor mgmt, DevEx/docs, SDKs.

- Data/AI: Segment, Marketo, 6Sense, Mixpanel, Amplitude, GA4, PostHog, dbt, BigQuery, OpenAI/Claude, embeddings (pgvector/Pinecone), Optimizely/VWO.

- Full stack engineer: Next.js/TypeScript, Node/Express, Postgres/Sequelize, Redis, AWS/Heroku/Netlify, CI/CD, GPT Codex/Cursor/Claude Code.

CEO-Ready Operator

I take ambiguous ideas and ship them to revenue—own scope, make trade-offs, keep the date, instrument results, and unblock personally.