Contact
bigbadbrad.com
brad_meinert(at)
yahoo(dot)com
San Carlos, CA
Education
Stanford University
Bachelor of Science,
Mechanical Engineering
University of Southern California
Master of Business Administration (MBA)
Development Skills
javascript/typescript
node.js
react/next.js
redux/mobx state
express/koa api
postgresql/sequelize
mongoDB/mongoose
mui/emotion
photoshop/illustrator/figma
html5/css3
aws/heroku/netlify deployment
unit testing
continuous integration
Marketing Skills
salesforce/marketo/pardot
segment (the key)
drip/hubspot
google analytics/mixpanel
heap/amplitude/blueshift
google ads API
fb/x/instagram ads
adroll/perfect audience
hootsuite
tv squared
optimizely
unbounce/leadpages
shareasale
seo
viral loops
Product Skills
GTM, PLG
lean startup/testing
customer development
jira/trello/scrum
agile
ux
Side Projects
For Fun
Trail riding in Woodside
Cooking
Skiing & snowboarding
Building bitcoin apps
Summary
Full-stack growth hacker & online marketer with an impressive track record of growing both B2C & B2B companies.
Most marketing executives talk about growth. I build it. With 15+ years of experience as a marketing leader, product manager, and a full-stack engineer, I bring a rare combination of skills that few in the industry possess. I not only develop data-driven growth strategies, but I also engineer the systems that power them, from acquisition funnels to automated marketing infrastructure. This hybrid expertise allows me to execute faster, optimize smarter, and scale with precision—leveraging AI-driven automation and prompting to move even faster, unlocking efficiencies that give companies a competitive edge that’s hard to replicate.
I played a pivotal role in influencing the lean startup methodology, working closely with Eric Ries & Steve Blank to implement practices that emphasize rapid experimentation, validated learning, and customer feedback. My past experiences have consistently reinforced the power of these principles to drive innovation and business growth. By rigorously applying lean startup techniques, I have successfully led projects from concept to market, ensuring data-driven decisions and continuous iteration to meet customer needs and achieve sustainable growth.
Work Experience
Head of Growth, Product
Asset Layer
March 2021 - May 2024
- Co-founder and one of the chief architects behind the Bitcoin API known as Asset Layer.
- Contributed to the company as product manager, full-stack engineer, and growth manager.
- Managed & coded a comprehensive marketing analytics, automation, and reporting framework using segment, mixpanel, google analytics & GTM, hubspot, & drip.
- Led initiatives to improve product reach and usability through targeted growth strategies.
VP Marketing & Product
TeloYears.com, Telomere Diagnostics Inc. (Acquired by Orig3n)
October 2016 - October 2020
Menlo Park CA
- Employing a strategic mix of TV, display advertising, SEM, social media, content marketing & digital presence, I profitably drove the company's growth to nearly $16 million in revenue, culminating in an acquisition by Orig3n in 2020.
- Launched all products on TeloYears.com - leading multiple cross-functional teams through product conception, requirements gathering, UX design, development, engineering, testing, automated continuous deployment, launch, & marketing - including Advanced Ancestry, TeloYears, Supplements, Subscriptions & COVID-19 PCR test.
- Led development of a HIPAA-compliant system managing the full accession lifecycle—enabling both internal lab operations (physician approvals, sample tracking, LIMS integration) and a customer portal for kit registration and online results delivery.
Sr. Director Marketing
Reputation.com
May 2013 - Mar 2016
Redwood City CA
- Managed B2B demand gen & retention programs utilizing SEM, display, email, SEO, social media, and content marketing.
- Scoped and managed lead generation to drive leads for sales team.
- Implemented the marketing automation solution using marketo and contract engineers.
- Managed the development of website content, blog, webinars & newsletter covering reputation management.
Marketing Director, Social Media
Groupon
Dec 2011 - Mar 2013
Chicago Il/Palo Alto CA
- Head of social media marketing (facebook, twitter) - managing a very large ad spend, and was the primary interface between GRPN and FB.
- Managed mobile spend via facebook & twitter driving mobile app installs on android & iOS.
- Maintained comprehensive knowledge of the display-advertising space, especially in the areas of real-time-bidding (RTB) ad exchanges, retargeting, demand-side platforms (DSPs), and data-management platforms (DMPs).
Director, Online Marketing
Mertado (Acquired by Groupon)
Jun 2011 - Dec 2011
Redwood Shores CA
- Managed Mertado's acquisition & retention programs including SEM, display, daily emails, SEO, and social media.
- Implemented detailed analytics, sales funnels analytics, dashboards, testing platforms, & optimization/personalization technologies.
- Product managed catalog widget used in facebook newsfeeds.
Director, Online Marketing
Wildfire Interactive (Acquired by Google)
Dec 2009 - Jun 2011
Palo Alto CA
- Successfully launched and managed Wildfire's B2B acquisition & retention programs including email marketing, online display advertising, SEM, SEO, social media, viral marketing, and blog marketing.
- Implemented B2B marketing automation solution – marketo - including lead workflows, revenue & funnel modeling, drip & accelerated nurturing campaigns, email newsletter, etc.
- Managed social media buying & promotions for major brands & agencies. Created & optimized both facebook ad buys & page promotions/social apps to drive down cost per facebook Like and cost per entry.
- Regularly authored blog material for the industry-leading Wildfire social media marketing blog covering the following topics: facebook & twitter ads, facebook pages, social media promotions, social apps, newsfeed optimization, etc.
Director, Online Marketing
imvu.com
Apr 2006 - Jul 2009
Palo Alto CA
- More than doubled the revenue projected in the company’s 2006 annual operating plan (AOP) in less than eight months.
- Profitably acquired over 20 million users in over 3 years - essentially growing the company to where it is today in 2024.
- Successfully launched and managed imvu’s comprehensive acquisition programs including online display advertising, SEM, SEO, social media, and viral marketing.
- Sustained high quarterly revenue growth, revenue per user, registrations, and activations while maintaining low marketing acquisition costs.
- Day-to-day responsibilities included product development planning, business and operational modeling, ROI analysis, technical product development, customer acquisition/retention, funnel optimization, virtual catalog merchandising, and marketing promotions.
Director, Online Marketing
CafePress.com (NASDAQ: PRSS)
Jun 2004 - Apr 2006
Foster City CA
- Successfully managed the creation and growth of the CafePress marketplace from zero to more than $50 million in annual revenue in less than two years. Revenue growth was fueled by the creation, development, and execution of the company’s SEM, SEO, and affiliate marketing programs.
- Developed and successfully executed annual online marketing plan, related forecasts and performance efficiency targets as part of the annual and monthly business planning.
- Responsible for managing a large-scale, automated keyword portfolio with 25MM+ keywords, landing page optimization, website merchandising, conversion rates, AB/multi-variant testing, and SEO optimization/usability of online directive systems (site taxonomies, indexes, directories, & search engines).
Marketing Director
FriendFinder, Inc. (Acquired by Penthouse Media Group)
Aug 2003 - Jun 2004
Palo Alto CA
- Responsible for managing a 5-person ad buying team, $2 million/month budget, for keywords, media buys, email, and affiliate campaigns (for the world’s largest online dating company at the time). Manage the team’s campaign analyses to improve ROI of direct marketing efforts and trafficking of creatives. In addition to managing all ad buys for the company, managed the AOL, msn, yahoo media buy accounts, and larger affiliate accounts.
Product Manager
iPrint.com (NASDAQ: IPRT)
Jan 2000 - July 2003
Palo Alto CA
- Pioneered the world’s first online print shop, revolutionizing the print industry by bringing custom printing to the web.
- Led the development of the first-ever online business card creator, setting the foundation for the now-standard online print ordering model.
- Primary product manager for groundbreaking partnerships with Hallmark (online greeting cards) and 3M (custom Post-it Notes)—introducing web-based customization to these major product lines for the first time.